Cost Per Rating Point (CPRP) Calculator

Formula

The formula to calculate the cost per rating point (CPRP) is:

\[ CPRP = \frac{TCC}{GRP} \]

Where:

Cost Per Rating Point (CPRP): An advertising rate standard used by radio and TV stations. It represents the cost to reach a certain number of listeners or viewers. Advertisers use CPRP to compare the effectiveness of their advertising versus the costs involved.

Let's say the total campaign cost (TCC) is $50,000 and the gross rating points (GRP) are 200. Using the formula:

\[ CPRP = \frac{50000}{200} \]

We get:

\[ CPRP = 250\, \text{dollars per RP} \]

So, the cost per rating point is $250 per RP.

Formula: CPR = $ \frac{\text{Total Cost}}{\text{Rating Points}} $

Example: CPR = $ \frac{50000}{25} $

Formula: CPR = $ \frac{\text{Total Cost}}{\text{Number of Results}} $

Example: CPR = $ \frac{30000}{150} $

Formula: CPR Rate = $ \frac{\text{Compressions}}{\text{Minutes}} $

Example: CPR Rate = $ \frac{120}{2} $

Formula: CPR = $ \frac{\text{Total Compressions}}{\text{Total Time}} $

Example: CPR = $ \frac{240}{4} $

Formula: CPR Depth = $ \text{Depth per Compression} $

Example: CPR Depth = $ 2 \text{ inches} $

Formula: CPR Rate = $ \frac{\text{Total Compressions}}{\text{Minutes}} $

Example: CPR Rate = $ \frac{100}{1} $

Formula: CPRR = $ \frac{\text{Total Cost}}{\text{Number of Reportable Results}} $

Example: CPRR = $ \frac{40000}{200} $