The formula to calculate Customer Acquisition Cost (CAC) is:
\[ \text{CAC} = \frac{\text{cost of marketing} + \text{cost of sales}}{\text{number of new customers}} \]
CAC (Customer Acquisition Cost) is a metric used to measure the total cost associated with acquiring a new customer. It includes the cost of marketing and sales activities divided by the number of new customers acquired during a specific period.
Let's assume the following:
To calculate the CAC:
\[ \text{CAC} = \frac{1000 + 12000}{1000} = 13 \]
Therefore, the Customer Acquisition Cost (CAC) is $13.
