The formula to calculate the Juice Price (JP) is:
\[ JP = COJ + DM \]
Where:
Let's say the juice cost (COJ) is $2.50 and the desired margin (DM) is $1.50. Using the formula:
\[ JP = 2.50 + 1.50 = 4.00 \]
So, the Juice Price (JP) is $4.00.