The formula to calculate the Daily Effective Circulation (DEC) is:
\[ DEC = \frac{DC \times CAP}{TP} \]
Where:
Daily effective circulation is a measure used in advertising and media planning to estimate the number of people who are likely to be exposed to a particular publication or advertisement on a daily basis. It takes into account the total circulation of the publication, the population of the area covered by the publication, and the total population of the area. This metric helps advertisers and media planners to assess the reach and effectiveness of their campaigns, ensuring that their messages are delivered to the intended audience.
Consider an example where:
Using the formula to calculate the Daily Effective Circulation:
\[ DEC = \frac{50,000 \times 200,000}{1,000,000} = 10,000 \]
This means that the daily effective circulation for this example is 10,000.
