The formula to calculate the Engagement Rate is:
\[ ER = \left( \frac{E}{I} \right) \times 100 \]
Where:
Engagement Rate refers to the measure of interaction and involvement that an audience has with a particular piece of content. It is typically expressed as a percentage and indicates how well a post, advertisement, or campaign resonates with the target audience.
Let's assume the following values:
Using the formula:
\[ ER = \left( \frac{150}{2000} \right) \times 100 = 7.5\% \]
The Engagement Rate is 7.5%.
