The formula to calculate the Contact Rate (CR) is:
\[ CR = \frac{LC}{TL} \times 100 \]
Where:
The Contact Rate (CR) is a metric used to evaluate the effectiveness of outreach efforts by determining the percentage of leads that result in live person contacts. It is calculated by dividing the total number of live person contacts by the number of leads, then multiplying by 100. A higher contact rate indicates a more effective outreach strategy.
Let's assume the following values:
Using the formula to calculate the Contact Rate (CR):
\[ CR = \frac{LC}{TL} \times 100 = \frac{50}{200} \times 100 = 25% \]
The Contact Rate (CR) is 25%.
