The formula to calculate the Reach Percentage (RP) is:
\[ RP = \left(\frac{RA}{TA}\right) \times 100 \]
Where:
Reach percentage is a metric used to measure the proportion of a target audience that has been exposed to a particular message, campaign, or content. It is a crucial indicator in marketing and advertising to understand the extent of audience engagement and the effectiveness of communication efforts.
Let's assume a campaign reached 1,500 people, and the total target audience size was 10,000. Using the formula to calculate the reach percentage:
\[ RP = \left(\frac{1500}{10000}\right) \times 100 = 15\% \]
The reach percentage is 15%.
