Reach and Frequency Calculator

Calculate Reach and Frequency



Formulas

The formulas to calculate the Reach and Frequency are:

\[ F = \frac{I}{U} \]

Where:

\[ R = \frac{I}{F} \]

Where:

What are Reach and Frequency?

Reach is a term used in marketing to refer to the number of unique people that saw (impression) an advertisement in a marketing campaign. Frequency is used to describe the total number of impressions per unique user.

Example Calculation 1

Let's assume the following values:

Using the formulas:

\[ F = \frac{1000}{200} = 5 \]

The Frequency is 5.

\[ R = \frac{1000}{5} = 200 \]

The Reach is 200.

Example Calculation 2

Let's assume the following values:

Using the formulas:

\[ F = \frac{1500}{300} = 5 \]

The Frequency is 5.

\[ R = \frac{1500}{5} = 300 \]

The Reach is 300.