The formulas to calculate the Reach and Frequency are:
\[ F = \frac{I}{U} \]
Where:
\[ R = \frac{I}{F} \]
Where:
Reach is a term used in marketing to refer to the number of unique people that saw (impression) an advertisement in a marketing campaign. Frequency is used to describe the total number of impressions per unique user.
Let's assume the following values:
Using the formulas:
\[ F = \frac{1000}{200} = 5 \]
The Frequency is 5.
\[ R = \frac{1000}{5} = 200 \]
The Reach is 200.
Let's assume the following values:
Using the formulas:
\[ F = \frac{1500}{300} = 5 \]
The Frequency is 5.
\[ R = \frac{1500}{5} = 300 \]
The Reach is 300.
