Q Score Calculator

Formula

The formula to calculate the Q Score is:

\[ Q = \frac{F \times R \times (1 + L)^T}{(1 + L)^T - 1} \]

Where:

\(Q\) is the Q Score
\(F\) is the Frequency of Positive Feedback
\(R\) is the Reach or Audience Size
\(L\) is the Level of Engagement
\(T\) is the Time Period in consideration

What is a Q Score?

A Q Score, also known as Q-Rating, is a measurement tool used in the United States to evaluate the familiarity and appeal of a brand, celebrity, company, or entertainment product. It is used by companies to determine the marketability and potential success of a product or person in the public eye. The score is calculated based on surveys that ask respondents how familiar they are with a brand or person and how much they like them. A high Q Score indicates high recognition and positive appeal.

Example Calculation

Let's assume the following values:

Frequency of Positive Feedback (F) = 50
Reach or Audience Size (R) = 1000
Level of Engagement (L) = 0.1
Time Period (T) = 5

Using the formula:

\[ Q = \frac{50 \times 1000 \times (1 + 0.1)^5}{(1 + 0.1)^5 - 1} \approx 131898 \]

The Q Score is approximately 131898.