Publicity Value Calculator

Formula

The formula to calculate the Publicity Value (PV) is:

\[ \text{PV} = \text{AEV} \times \text{M} \]

Where:

Publicity Value (PV): A metric used in public relations to quantify the benefit of media coverage for a brand or product.
Ad Equivalent Value (AEV): The cost of purchasing the equivalent amount of advertising space or time.
Multiplier (M): Reflects the additional value of earned media over paid media.

Let's say the ad equivalent value (AEV) is $1000 and the multiplier (M) is 3. Using the formula:

\[ \text{PV} = 1000 \times 3 = 3000 \, \text{\$} \]

So, the publicity value is $3000.