Potential Reach Calculator

Formula

The formula to calculate the Potential Reach (PR) is:

\[ \text{PR} = F \times \left( \frac{\text{ER}}{100} \right) \times \text{SF} \]

Where:

Potential Reach (PR): An estimate of the number of people who could see a post on social media based on the number of followers, the engagement rate, and the share factor. It is a useful metric for social media marketers and influencers to understand the possible impact of their content.

Let's say the number of followers (F) is 10,000, the engagement rate (ER) is 5%, and the share factor (SF) is 2. Using the formula:

\[ \text{PR} = 10,000 \times \left( \frac{5}{100} \right) \times 2 = 1,000 \]

So, the potential reach (PR) is 1,000 people.