Penetration Percentage Calculator

Formula

The formula to calculate the penetration percentage (P) is:

\[ P = \left(\frac{C}{T}\right) \times 100 \]

Where:

Penetration Percentage: A metric used to measure the market penetration of a product or service. It represents the percentage of the total potential market that has been acquired or reached by the product or service.

Let's say the number of customers acquired (C) is 500 and the total potential customers (T) is 2000. Using the formula:

\[ P = \left(\frac{500}{2000}\right) \times 100 \]

We get:

\[ P = 25 \% \]

So, the penetration percentage is 25%.