Traffic To Lead Ratio Calculator

Formula

The formula to calculate the Traffic To Lead Ratio is:

\[ TLR = \frac{L}{T} \times 100 \]

Where:

\(TLR\) is the Traffic To Lead Ratio (%)
\(L\) is the total number of leads
\(T\) is the total traffic

What is Traffic To Lead Ratio?

The Traffic To Lead Ratio (TLR) is a metric used to measure the effectiveness of a website or marketing campaign in converting visitors into leads. It is calculated by dividing the number of leads by the total volume of traffic and multiplying by 100 to get a percentage. This ratio helps in understanding how well the traffic is being converted into potential customers.

Example Calculation

Let's assume the following values:

Total Number of Leads (L) = 50
Total Traffic (T) = 1000

Using the formula:

\[ TLR = \frac{50}{1000} \times 100 = 5\% \]

The Traffic To Lead Ratio is 5%.