Instagram Cost Per Impression Calculator

Formula

The formula to calculate the Instagram cost per impression is:

\[ \text{ICI} = \frac{\text{TC}}{\text{TI}} \times 1000 \]

Where:

ICI is the Instagram cost per 1000 impressions
TC is the total cost of the marketing campaign ($)
TI is the total number of impressions

What is the Cost Per Impression on Instagram?

The average cost per one thousand impressions on Instagram ranges from $1 to $4. Instagram marketing has become an essential element of a brand’s advertising and promotion strategies.

Example Calculation 1

Let's assume the following values:

Total Cost of Campaign = $500
Total Number of Impressions = 200,000

Using the formula:

\[ \text{ICI} = \frac{500}{200000} \times 1000 = 2.5 \]

The Instagram cost per 1000 impressions is $2.5.

Example Calculation 2

Let's assume the following values:

Total Cost of Campaign = $1000
Total Number of Impressions = 500,000

Using the formula:

\[ \text{ICI} = \frac{1000}{500000} \times 1000 = 2 \]

The Instagram cost per 1000 impressions is $2.