The formula to calculate the influencer price (IP) is:
\[ \text{IP} = \frac{\text{V}}{1000} \times \text{PPT} \]
Where:
Influencer price is the amount an influencer can charge for a post based on the average number of views their posts receive and the price per 1000 views. This metric helps influencers and brands determine fair compensation for sponsored content.
Let's assume the following values:
Using the formula to calculate the influencer price (IP):
\[ \text{IP} = \frac{\text{V}}{1000} \times \text{PPT} = \frac{50,000}{1000} \times 20 = 50 \times 20 = 1000 \text{ dollars} \]
The influencer price (IP) is $1000.
