GRP (Gross Rating Points) Calculator

Calculate GRP



Formula

The formula to calculate the gross rating points is:

\[ \text{GRP} = \text{R} \times \text{AF} \]

Where:

GRP Definition

GRP, short for gross rating points, is a metric used in standard television or radio advertising to measure the impact of any particular campaign using a specific medium or schedule.

Example Calculation

Let's consider an example:

Using the formula to calculate the gross rating points:

\[ \text{GRP} = 50 \times 4 = 200 \]

This demonstrates that with a reach percentage of 50% and an average frequency of 4, the gross rating points are 200. ✅