The formula to calculate the gross rating points is:
\[ \text{GRP} = \text{R} \times \text{AF} \]
Where:
GRP, short for gross rating points, is a metric used in standard television or radio advertising to measure the impact of any particular campaign using a specific medium or schedule.
Let's consider an example:
Using the formula to calculate the gross rating points:
\[ \text{GRP} = 50 \times 4 = 200 \]
This demonstrates that with a reach percentage of 50% and an average frequency of 4, the gross rating points are 200. ✅
