The formula to calculate the Grin Engagement Rate (GER) is:
\[ GER = \left( \frac{TE}{TF} \right) \times 100 \]
Where:
Grin Engagement Rate is a metric used in influencer marketing to measure the level of interaction an influencer’s content receives from their audience. It is calculated by adding up the total number of likes, comments, and shares that a piece of content receives, then dividing that number by the influencer’s total number of followers, and multiplying the result by 100 to get a percentage. This rate helps brands to understand how effectively an influencer can engage their audience, which can be a key factor in determining the success of a marketing campaign.
Let's say the total engagements (TE) is 500, and the total followers (TF) is 10,000. Using the formula:
\[ GER = \left( \frac{500}{10000} \right) \times 100 = 5 \% \]
So, the Grin Engagement Rate (GER) is 5%.
