The formula to calculate Cost Per Mille (CPM) is:
\[ \text{CPM} = 1000 \times \frac{\text{cost}}{\text{impressions}} \]
CPM (Cost Per Mille) is a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage. It is calculated by dividing the total cost of the campaign by the number of impressions (in thousands).
Let's assume the following:
To calculate the CPM:
\[ \text{CPM} = 1000 \times \frac{500}{250,000} = 2 \]
Therefore, the Cost Per Mille (CPM) is $2.00.
