Cost Per Qualified Lead (CPQL) Calculator

Calculate Cost Per Qualified Lead



Formula

The formula to calculate the cost per qualified lead (CPQL) is:

\[ CPQL = \frac{TC}{QL} \]

Where:

What is Cost Per Qualified Lead?

Cost per qualified lead is an extension of the term cost per lead. It distinguishes between all leads and those that meet a fixed set of qualifications, for example, directly due to advertising, etc. This metric helps in understanding the efficiency and effectiveness of marketing campaigns in generating valuable leads.

Example Calculation

Let's assume the following values:

Using the formula to calculate the cost per qualified lead (CPQL):

\[ CPQL = \frac{TC}{QL} = \frac{10,000}{200} = 50 \]

The Cost Per Qualified Lead (CPQL) is $50 per lead.