Cost Per Action Calculator

Calculate Cost Per Action



Formula

The formula to calculate the Cost Per Action (CPA) is:

\[ CPA = \frac{MC}{A} \]

Where:

Cost Per Action Definition

A cost per action is a term used in marketing to describe the total cost it takes to receive one desired action by a customer. Typically, this action is a purchase, signup, registration, etc.

Example Calculation

Let's assume the following values:

Using the formula to calculate the Cost Per Action (CPA):

\[ CPA = \frac{500}{50} = 10 \]

The Cost Per Action (CPA) is $10 per action.