The formula to calculate the convergence ratio is:
\[ CR = \frac{C}{V} \]
Where:
The convergence ratio, also known as the conversion rate, is a metric used to measure the effectiveness of a marketing campaign or website. It represents the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. A higher convergence ratio indicates a more successful campaign or website, as it means a larger proportion of visitors are converting into customers or leads.
Let's assume the following values:
Step 1: Divide the number of conversions by the number of visitors:
\[ CR = \frac{50}{200} = 0.25 \]
The Convergence Ratio (CR) is 0.25 or 25%.
