To calculate the Click to Purchase Conversion Rate:
\[ CTP = \left( \frac{P}{C} \right) \times 100 \]
Where:
The Click to Purchase Conversion Rate measures the percentage of users who make a purchase after clicking on an advertisement or a link. It is an important metric for understanding the effectiveness of marketing campaigns and the user experience on a website. A higher conversion rate indicates a more successful campaign in terms of generating sales from clicks.
Let's assume the following values:
Step 1: Use the formula:
\[ CTP = \left( \frac{50}{2000} \right) \times 100 \]
Step 2: Calculate:
\[ CTP = 2.5 \% \]
The Click to Purchase Conversion Rate is 2.5%.
