Churn Rate Calculator

Formula

The formula to calculate the Churn Rate (CR) is:

\[ CR = \frac{CL}{TC} \times 100 \]

Where:

\( CR \) is the churn rate (%)
\( CL \) is the number of customers lost during the period
\( TC \) is the total number of customers at the start of the period

What is Churn Rate?

A churn rate is defined as the rate at which customers are lost during a time period. It is an important metric for businesses to understand customer retention and identify areas for improvement.

Example Calculation

Let's assume the following values:

Number of Customers Lost (CL) = 50
Total Number of Customers at Start (TC) = 1,000

Using the formula to calculate the churn rate:

\[ CR = \frac{50}{1000} \times 100 = 5\% \]

The Churn Rate (CR) is 5%.