The formula to calculate the monthly app revenue (AR) is:
\[ AR = \frac{D \times ARPU \times MAU}{1000} \]
Where:
Let's say the daily active users (DAU) is 1000, the average revenue per user (ARPU) is $0.50, and the monthly active users (MAU) is 30000. Using the formula:
\[ AR = \frac{1000 \times 0.50 \times 30000}{1000} \]
We get:
\[ AR = 15000 \, \text{USD} \]
So, the monthly app revenue is $15,000.
Definition: The app ad revenue calculator estimates the revenue generated from advertisements within an app.
Formula: \( \text{Ad Revenue} = \text{Impressions} \times \text{CPM} \times \frac{1}{1000} \)
Example: \( \text{Ad Revenue} = 50000 \times 2.5 \times \frac{1}{1000} \)
Definition: This calculator estimates the revenue generated from mobile app advertisements.
Formula: \( \text{Mobile Ad Revenue} = \text{Impressions} \times \text{eCPM} \times \frac{1}{1000} \)
Example: \( \text{Mobile Ad Revenue} = 60000 \times 3.0 \times \frac{1}{1000} \)
Definition: This calculator estimates the revenue generated from in-app advertisements.
Formula: \( \text{In-App Ad Revenue} = \text{Ad Clicks} \times \text{CPC} \)
Example: \( \text{In-App Ad Revenue} = 1000 \times 0.75 \)
Definition: This calculator estimates the revenue generated from an app on Google Play.
Formula: \( \text{Google Play Revenue} = \text{Downloads} \times \text{Price} \times (1 - \text{Google's Commission}) \)
Example: \( \text{Google Play Revenue} = 2000 \times 4.99 \times (1 - 0.3) \)
