The formula to calculate the Abandoned Cart Rate (ACR) is:
\[ ACR = \frac{AC}{TC} \times 100 \]
Where:
The Abandoned Cart Rate (ACR) is a metric used in e-commerce to determine the percentage of shopping carts that are abandoned compared to the total number of initiated carts. It is calculated by dividing the number of abandoned carts by the number of initiated carts, then multiplying by 100. A higher abandoned cart rate indicates that many users are not completing their purchases, which can signal potential issues in the checkout process or other barriers to conversion.
Let's assume the following values:
Using the formula to calculate the Abandoned Cart Rate (ACR):
\[ ACR = \frac{AC}{TC} \times 100 = \frac{30}{100} \times 100 = 30% \]
The Abandoned Cart Rate (ACR) is 30%.
